New Balance X Reformation

I was in charge of materials curation for this collaboration with the women’s fashion brand, Reformation. This pack focused on chrome-free suede, recycled polyester textiles and trims, and BLOOM foam inserts. A lot of the materials for this project were new to our process and required some special management and TLC. Our team did an amazing job working through barriers and coming out of this project with a ton of new learnings. Huge shoutout to our footwear designer and product developer for bringing this to life. (You rock, Kevin and Jodi!)