TEAM ICKSNAY CYCLING KIT, 2019-PRESENT
Setting out in 2019, team Icksnay wanted a bold and unique design that would remain largely unbranded. I wanted to highlight the illustrations and make a design that was eye-catching in a packed field of riders; even if Icksnay’s name or logo is not instantly visible, I wanted it to draw a person in to research or ask the rider who the jerseys below to.
This design was represented across all team kits, stickers packs, and matched the team bikes pink and blue paint jobs.
